About the Project
The launch of the Juvéderm Jawline campaign marks the introduction of Juvéderm's latest Jawline filler, Volux® XC. We've developed a range of assets including online videos, social assets, and display banners as part of the Juvéderm Jawline campaign to inform consumers about the Juvéderm Filler and the transformative outcomes it can deliver.
Agency: FCB Chicago
Role: Art Director
Copywriter: Ruth Brandt
Associate Creative Directors: Megan VanDagens, EJ Johnson
Love your look
from every angle
A design system was established to accentuate and draw attention to the jawline area of patients. Subtle modifications were introduced to design elements that have been consistently employed in all of Juvéderm's campaigns, in order to tailor them more toward the introduction of Juvéderm's Volux XC. One such adjustment included incorporating a 45-degree angle into the brand's square shaped focal device, which served as a subtle reference to the product's definition enhancing capabilities.
Target Audiences
Assets were created to align with a series of target audiences including: generation x,
millennial male, and millennial female audiences