About The Project
The Juvéderm Journey campaign is based on the insight that when getting treated with Juvéderm, patients are more likely to be treated in one indication area, However, for a more natural, balanced look—multiple indication areas should be addressed. The creative materials in this campaign were designed to illustrate to the audience that by using multiple Juvéderm products, they can attain the smooth, natural, and long-lasting results they desire.
Agency: FCB Chicago
Role: Art Director
Associate Art Director: Maddie Stoy
Copywriter: Ruth Brandt
Associate Creative Directors: Megan VanDagens, EJ Johnson
Achieving a Balanced Look
A grid system was utilized throughout all of the assets to reinforce the overall message of balance within the campaign. Through implementation of a grid system the creative is able to display instances of focus by cropping in and out of the indication areas of the talent.