XELJANZ is a medication for Rheumatoid Arthritis (RA) and Ulcerative Colitis (UC). As part of our ‘Everyday Moments’ campaign, we’ve created a series of works that align with our mission to help those affected by RA reclaim and cherish the Extraordinary Ordinary moments in their daily lives that can often become challenging due to their condition.
Creative assets of this campaign include: Brochure Design, Social Media Assets, and CRM
Role: Art Director
Copywriter: Nikki Dontcheva
Associate Creative Director (Art): Julie Smyth
Creative Director (Copy): Sean Conejos
Paid Social Posts
With the goal of driving people to sign up for CRM and gain additional information about the drug through the XELJANZ website one of the biggest pushes behind
the Everyday Movements Campaign, is the production of paid social.
UC Brochure
A Brochure design that showcases XELJANZ’s benefits and impact on it’s patient’s with
Ulcerative Colitis. The full brochure can be
viewed below.
